UCAS Personal Statement for University Health and Social Care Hon

UCAS for University Health and Social Care Hon - Personal Statement Example In addition, I am able to adapt to changes as they occur. I am an understanding person and also sympathetic, patient, caring and friendly. I am a self motivated and can handle my patient with understanding and respect while approaching them. I am a person who is determined to work with teams and also keep time. As a student, I am also good at implementing personal support plans which focus on the individual welfare. Again, I got the ability to manage challenging behaviors at the same time staying focused on offering quality care to my clients as well as maintaining positive relationship among my clients and their families, my fellow staff and visitors. In 1991 to 1994, I attended Miskolc Hungary high school which specializes in general nursing and assistance. This is an indication that I have basic nursing knowledge that made me to handle health care issues at an early age. Through the Healthy eating and food hygiene level 2 course, I undertook in 2012, I attained extensive skills on how to deal with cases of Dementia and Health and social care. From August the 2011 up to now, I have been working in Highbury New Park nursing Home. I work as a care assistant while working as part of the staff team which provides and coordinates individualized care and resources to elderly people and taking care of Dementia patients, so as they may continue living healthy and have independent lives in their communities and homes. While working in the Highbury New Park nursing Home, my duties include helping clients with personal hygiene. Additionally, I assist clients while performing their exercises, physiotherapy and other medical plans. I also assist people who use service with their environment and day to day activities. Other notable duties that I undertakes include monitoring blood pressure and other physical conditions in patients as required by the doctor, assisted clients to get up then helping dress up and prepare them

Marketing Managemnt Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Managemnt - Assignment Example The focus in this paper is on marketing management that has gained increasing importance in recent years owing to the notion of globalization and internationalization which has given way to the boundary-less movement of goods and services. Marketing for products that are sold across various cultures, languages, tastes, demographics and external conditions is no longer a simplistic job- it requires adequate and periodic management so that the product achieves a strategic fit with the diverse external environment. No longer can marketers focus their efforts on just the four P’s (product, price, promotion, place)- they have come to realize the blooming significance of 4C’s; Consumer (as opposed to Product), Cost (as opposed to Price), Convenience ( as opposed to Place) and Communications ( as opposed to Promotion). Thus, the above indicates the growing importance of marketing management which enables managers and executives to deal with strategic marketing challenges that the organizations face every day. An important task for marketing managers is the creation of value for consumers. The challenge is thus, how to offer that value? The idea of customer relationship management (which is a part of marketing management) stems from the notion of value creation. At the heart of successful marketing efforts is the ability of the company to provide a product that satisfies the needs of customers. Towards this end it is important to define what a need is- a need is defined as a felt deprivation for something. So, for instance, to feel thirsty is a need that has to be satisfied. A want refers to the means by which that need is satisfied. Thus, how the thirst is quenched (through water, drink, and juice) would become a want. Marketers must target customer needs and satisfy wants. On the contrary, however, it is observed today that marketers are creating needs rather than satisfying them. To this end, the importance of product comes into play. The product is th e crux of marketing- Marketing is grounded in â€Å"consumers† and consumers demand products to satisfy their needs. The product is the starting point for most marketing efforts. It is interesting to note that a product consists of five layers although it may appear as a single, holistic object to us. The central part of the product is referred to as the â€Å"core†. It is this core that forms the basis for the other layers (including basic, expected, augmented and potential product). An example would be of a Nikon camera. Its core benefit would be to allow the user to take photographs and make videos with ease. The actual product will comprise of the brand name (Nikon), high resolution, carrying case etc. The augmented product would be warranty, demonstration and repair etc. Core benefits are often represented as order qualifiers or the bare minimum necessary for products to stay in the market (Homburg et al., 2005). This would simply mean the delivery for what is pro mised. A product or a brand is s promise, and when it is fulfilled in the quantity and quality desired by consumers the phenomenon is termed as core benefits or order qualifiers. For instance, the basic attribute of a bank is to offer accurate maintenance of consumer accounts. Bottled/mineral water provides consumer with a basic minimum level of ingredients or required calorie intake. Conceptual studies from research have revealed that core benefits are a subset of the larger group â€Å"customer benefits† which encompasses not only core benefits but also add-on benefits as discussed earlier. These customer benefits are viewed as the constructive values of customer relationship (Homburg et al., 2005). The core of a product is not tangible- it takes the form of a benefit or an advantage that a consumer may have from using it (Homburg et al., 2005). Thus, the core of a product is in abstract form and cannot be touched. Alternately, core defines the need that marketers

Evaluate the effect of Technological change on the Business Case Study

Evaluate the effect of Technological change on the Business Environment of Sony - Case Study Example The present study would focus on the technological change and their effects on the business strategy of organizations. The choice of the topic assumes significance in the present business environment as most of the firms operating in the modern day business environment have been severely affected as a result of the fluctuations in the business environment that has emerged as a result of the recent economic and financial crisis. The organization selected for the study is Sony Electronics. The choice of the organization assumes significance considering the fact that Sony is a market leader across many consumer electronic markets of the world as is known for its excellence in innovation in its product lines. The firm is accredited with numerous innovations in the field of consumer electronics. Products like Sony Walkman have created a revolution in the world. About the Company Sony Corporation was established in the year 1946 at Tokyo, Japan with an initial start up capital of 190,000 Y en (Sony, 2011). The name of the company has been derived from the Latin word ‘Sonus’ which means sound. ... roximately 7,214,000 million Yen as of 2009.The product portfolio of the company consists of Audio, Video, Televisions, Communication and information devices, Semiconductors and various electronic components like batteries, recording systems etc (Sony-b, 2011). The business prospects of Sony Corporation are largely affected due to the fluctuations in the business environment of the firm. The aspect is more important considering the fact that the firm operates in different markets across the globe which have different consumer behaviour. In addition to varying tastes of consumers the firm also faces issues that are related to the macro environmental aspects like exchange rate fluctuations, economic and fiscal policies etc. Presence of competitors also affects the business prospects of the firm as it plays a major role in shaping the future framework of strategies for the organization. The effect of fluctuating business environment can be easily ascertained by analysing the revised bus iness and revenue forecasts (refer annexure 1) of the company for the year 2010. The global economic down turn has also played a major role in the revision of estimated forecasts. This aspect assumes significance since the sales of electronic products are largely linked to the disposable income of the consumers. The global recession has played a major role in the declination of disposable incomes of individuals which has played a major role in the declination of sales volume and profitability of business organizations like Sony Corporation. Exchange rate fluctuations have also led to considerable pressure on the strategists of the organizations to lower their expected revenue margins. In addition the price competition which has started as a result of dip in sales figure corresponding to the

Marketing Managemnt Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Managemnt - Assignment Example The focus in this paper is on marketing management that has gained increasing importance in recent years owing to the notion of globalization and internationalization which has given way to the boundary-less movement of goods and services. Marketing for products that are sold across various cultures, languages, tastes, demographics and external conditions is no longer a simplistic job- it requires adequate and periodic management so that the product achieves a strategic fit with the diverse external environment. No longer can marketers focus their efforts on just the four P’s (product, price, promotion, place)- they have come to realize the blooming significance of 4C’s; Consumer (as opposed to Product), Cost (as opposed to Price), Convenience ( as opposed to Place) and Communications ( as opposed to Promotion). Thus, the above indicates the growing importance of marketing management which enables managers and executives to deal with strategic marketing challenges that the organizations face every day. An important task for marketing managers is the creation of value for consumers. The challenge is thus, how to offer that value? The idea of customer relationship management (which is a part of marketing management) stems from the notion of value creation. At the heart of successful marketing efforts is the ability of the company to provide a product that satisfies the needs of customers. Towards this end it is important to define what a need is- a need is defined as a felt deprivation for something. So, for instance, to feel thirsty is a need that has to be satisfied. A want refers to the means by which that need is satisfied. Thus, how the thirst is quenched (through water, drink, and juice) would become a want. Marketers must target customer needs and satisfy wants. On the contrary, however, it is observed today that marketers are creating needs rather than satisfying them. To this end, the importance of product comes into play. The product is th e crux of marketing- Marketing is grounded in â€Å"consumers† and consumers demand products to satisfy their needs. The product is the starting point for most marketing efforts. It is interesting to note that a product consists of five layers although it may appear as a single, holistic object to us. The central part of the product is referred to as the â€Å"core†. It is this core that forms the basis for the other layers (including basic, expected, augmented and potential product). An example would be of a Nikon camera. Its core benefit would be to allow the user to take photographs and make videos with ease. The actual product will comprise of the brand name (Nikon), high resolution, carrying case etc. The augmented product would be warranty, demonstration and repair etc. Core benefits are often represented as order qualifiers or the bare minimum necessary for products to stay in the market (Homburg et al., 2005). This would simply mean the delivery for what is pro mised. A product or a brand is s promise, and when it is fulfilled in the quantity and quality desired by consumers the phenomenon is termed as core benefits or order qualifiers. For instance, the basic attribute of a bank is to offer accurate maintenance of consumer accounts. Bottled/mineral water provides consumer with a basic minimum level of ingredients or required calorie intake. Conceptual studies from research have revealed that core benefits are a subset of the larger group â€Å"customer benefits† which encompasses not only core benefits but also add-on benefits as discussed earlier. These customer benefits are viewed as the constructive values of customer relationship (Homburg et al., 2005). The core of a product is not tangible- it takes the form of a benefit or an advantage that a consumer may have from using it (Homburg et al., 2005). Thus, the core of a product is in abstract form and cannot be touched. Alternately, core defines the need that marketers

Values Scenario 1 Essay Example | Topics and Well Written Essays - 500 words

Values Scenario 1 - Essay Example I was very happy at this time because of achieving great success. Godly virtues and values are discussed in this stage. I declare that God’s values such as honesty, faith and being compassionate to others have been very important in my life. Drawing example from the Bible one can see that Job was faithful to God, and that is why he was healed. In addition, forgiveness is a value that is of important to God. From the Bible, we know that God gave his only son for the sake of forgiveness of our sins (Gulla 34). I have succeeded in my exams and interviews because I had enough faith in God. Being a compassionate guy I have impacted on disabled persons, whom I assist with food and clothing. I felt satisfied when I managed a whole project by myself through perseverance and the same time having self-discipline. The completion of the project fulfilled my ultimate desire that one can succeed in life if you have self-drive and self-discipline. That success partly guaranteed me that I will be successful in future when a drive myself in every aspect of life. Other factors that contributed to that fulfilment include the support from my colleagues and the honesty in my work. My personal and work values include teamwork spirit, success, self-discipline, faith, perseverance and compassion. The experience, of working in a team, is memorable since it has led to success in our football club, schoolwork and at the workplace. My role models such as Bill Gates and Steve Jobs have utilised the teamwork, perseverance and self-discipline values to achieve

Michael Jordan vs Wikipedia Essay Example for Free

Michael Jordan vs Wikipedia Essay Michael Jordan VS Wikipedia Over the past twelve years there has been a great controversy on whether or not the website Wikipedia is reliable enough to get sources that are accurate enough to believe. Many seem quick to judge whether or not if Wikipedia is a credible source and cites the necessary about to make it a reliable source to get information from. In the article â€Å"Wikipedia†(2013), unknown authors inform the general public about the Wikipedia website. The authors provide evidence on who updates their information, site their sources and include references. The purpose of Wikipedia is to persuade users to use the website. Wikipedia targets the general public to use their website for a non-profit organization. Wikipedia is a reliable source because it cites its sources and gives knowledgeable facts. On the website Wikipedia, under the source entry â€Å"Wikipedia† goes into detail about all the attributes and information about Wikipedia and how it came about and why it is a reliable site to get information from. Wikipedia has become the largest and most popular general reference work on the Internet. Wikipedia is a reliable source because of its vandalism program in which it is able to detect and remove vandalism within a few minutes. Also with Wikipedia being a free online encyclopedia it allows for open structure, which lets the public write and change anything about any topic. On the Wikipedia website under the topic â€Å"Wikipedia†, found that â€Å"a non-scientific report in the journal Nature in 2005 suggested that for some scientific articles Wikipedia came close to the level of accuracy of Encyclopedia Britannica†¦Ã¢â‚¬ (preface). With that being said, it justifies that Wikipedia’s reliability is just as effective as that of a profitable encyclopedia that is written by experts. Many feel as if Wikipedia isn’t a reliable enough sources because it contains articles written based on authors interpretations of research that other have done. Schools sometimes do not allow their student to find research or facts on Wikipedia because they second-guess Wikipedia’s creditability as a whole. Some questions that might come into play is, why wouldn’t you cite the original source, and what relevance does someone else  interpretation have? Even though anyone can edit Wikipedia, it is still reviewed and their vandalism program and bots that search for errors remove inaccurate information quickly. For the most part, you have extremely small chances of finding unreliable and inaccurate information on Wikipedia. Wikipedia also gives blue text indicates links to other Wikipedia entries or to sources for the entry to help the reader go more into depth about their topic. Encyclopedias are mainly written for people who do not know a great deal about a specific subject and would like to find out more. With Wikipedia being that online non profitable encyclopedia it allows people to search any subject and conveys enough information to a reader who knows little or nothing about the subject. For example on the Wikipedia website I searched for credible information about â€Å"Michael Jordan†. In the article â€Å"Michael Jordan†(2013), from Wikipedia informs the general public about the legacy of Michael Jordan. The authors provide knowledgeable facts about his early years in life, his stats and game averages and also include references to support their facts. Their purpose is to give as much knowledgeable and supportive facts about Michael Jordan’s career and life. The article targets and helps any user looking to find information about Michael Jordan and Wikipedia does this all by citing its sources and using references. A great example of a way Wikipedia is a reliable source is the picture is figure 6, shows a plaque of Michael Jordan’s achievements at the United Center. Wikipedia also has through out the text blue highlighted text that can lead the reader to links to other Wikipedia entries or sources that relate to the subject of choice. Wikipedia has lead me to believe that it is a very reliable source because of its citing and credible facts I received about Michael Jordan’s career. Wikipedia lead me to new facts about Michael Jordan’s career such as, â€Å"During the Bulls playoff run in 1993, controversy arose when Jordan was seen gambling in Atlantic City, New Jersey, the night before a game against the Knicks. In that same year, he admitted to having to cover $57,000 in gambling losses†¦Ã¢â‚¬ (14). With Wikipedia bring up this problem about Michael Jordan’s life and citing where it came from and giving me alternate links that lead me more into depth with this problem proves that Wikipedia is reliable. Some come to the conclusion that Wikipedia has a weakness and is not a reliable source because it is an open source website which means anyone can edit it. Its weakness is what makes it so great. Anyone can edit it. This brings a huge variety of information as well as great depth and large bibliographies. Wikipedia also goes above and beyond to correct and edit sources have citations and staff are always checking edits. In Wikipedia’s disclaimer that may it apparent that Wikipedia may be inaccurate and misleading and it is ultimately they users decision and to use their judgment call. But how is some random website that is Googled up more reliable then Wikipedia? In my personal experience Wikipedia has lead me to valuable and reliable information about the topic at hand and has gave me pictures, facts and sources to back my information up with. Works Cited â€Å"Wikipedia. † Wikipedia. Wikimedia Foundation Inc. ,1 Apr. 2013. Web. 10Apr. 2013. â€Å"Michael Jordan. † Wikipedia. Wikimedia Foundation Inc. , 10 Apr. 2013. Web. 1 Apr. 2013.

Indonesia And Its Past Economic Crisis Economics Essay

Indonesia And Its Past Economic Crisis Economics Essay Indonesia is one of the most promising and fast developing countries in the world. After the financial crisis in 1997, this country has managed to demonstrate the great pace of development and to become one of the worlds leading economies. It has become possible because of the combination of internal and external factors and reasonable macroeconomic policy of the government. The economic and geopolitical potential of Indonesia is tremendous. It has a lot of natural and human resources, large potential market and appropriate corporate and organizational culture of doing business. It also rely lowly on exports, hence Indonesia performed better riding through slump. Exports are equivalent to only about 25% of GDP, compared with over 100% in Malaysia in 2008. Moreover, Indonesias core exports are dominated by gas, oil and coal, so the country was less exposed to the sudden and drastic destocking that caused trade in manufactured goods in Asia to dry up in late 2008 (Indrawati 2009). The countrys $514 billion economy, which is the biggest in South Asia, has 240 million citizens. It means that the country is a great potential market in terms of domestic consumption. An emerging middle class (35 million) is driving the economic growth in the country. It means that the country is able to create demand for the goods and services provided not only by national manufacturers, but also by multinational companies. The middle class creates not only an attractive market for multinational companies, but also a basis for the development of small business. Under modern circumstances, small business is a foundation for an effective economy. It creates new working places, contributes to the national GDP and makes the national economy more flexible and resistant to crisis and fluctuations. Indonesia is also rich in different natural resources. The country is the worlds leader in the export of coal. It has the largest gold mine and the single largest reserve of recoverable copper. As we can see, export is an integral part of the countrys success. On the one hand, it creates a lot of benefits for Indonesia. However, on the other hand, it makes the countrys national economy dependent on the situation on global markets. Fluctuations in these markets may hinder the development of the country. This situation however may be improved by having a higher share of value-added goods. These goods are produced by using educated labor force, knowledge and IT technologies. Thus, Indonesia will be able to occupy another niche in the global market and make its economy more competitive. It will also make the development of the country more intensive. One should mention that the current development has an extensive character. The development that has an extensive character is based on the use of resources, labor force, etc. At the same time, intensive development is based on innovations, investments, production of high value-added goods. The country also has some geopolitical advantages. It is close to China and Japan its biggest export markets. It means that transaction costs are insignificant. As a result, the efficiency of business is increasing. Moreover, these countries are not only Indonesias biggest partners, but also some of the biggest markets of the world. The combination of all the above-mentioned factors leads the country to the status of one of the best-performing economies in the world. According to the experts, the national economy of the country is going to grow 6 percent this year. It will make it the best-performing economy after China and India. The current GDP per capita is about $4.000 in Indonesia. Respectively GDP of Indonesia was about $960 billion in 2009 (Indonesia GDP Per Capita (PPP)). According to the experts, Indonesia should be included in BRIC club in the nearest future. Probably, we should explain what the so-called BRIC club is. The BRIC thesis posits that China and India will become the worlds dominant suppliers of manufactured goods and services, respectively, while Brazil and Russia will become similarly dominant as suppliers of raw materials (Brazil, Russia, India And China BRIC). It only proves our assumption that one of the strong sides of the countrys economy is its export of raw materials, including coal, metals, etc. However, as we have already mentioned, the share of these raw materials should reduce in the nearest future. Being a powerful country in the worlds economy also means being a leader in the worlds politics. Thus, the political influence of Indonesia in the world is also going to grow. At least in the Asian region, it is expected to happen very soon. We have said a lot about the countrys competitive advantages. Now it is time to analyze the potential risk factors that may scare the foreign investors and hinder the sustainable development of Indonesia. First of all, one should mention terrorism among the disadvantages that create risks for investors. Terrorist attacks in Jakarta and other similar countries scare foreign investors and thus hinder the economic development of such countries. Islamist terrorist actions have always been usual for the country. Foreign companies do not have any desire to invest in a country, where their facilities may be destroyed or their managers and workers may be killed. That is why decisive steps should be taken to solve this problem. Such steps are currently being made. The current government of the country is fighting against Islamist terrorist factions. However, its efforts should be combined with the assistance of the international community. We believe that this risk factor is going to be eliminated in the nearest future. Another risk factor is potentially dangerous natural factors. We mean, for example, tsunami in 2004 that killed a lot of people and shocked the world. In fact, there is a risk that such a cataclysm may occur again. The scope of that cataclysm can be described by the following words. Massive sea surges triggered by an earthquake under the Indian Ocean have killed over 10,000 people in southern Asia, with many more feared dead. Indonesia is thought to be the worst-hit country in the region, with 94,000 dead, 132,000 missing and 132,000 (Government of Indonesia 2005). Possible consequences of natural disasters may be the following: death of thousands of people (labor force and intellectual potential); destruction of infrastructure; destruction of material objects, including factories, offices, etc.; expenditure of billions of dollars on reconstruction of the country, etc. In general, it, of course, hinders the sustainable development of the countrys economy. This factor should be taken into account by the investors in Indonesias economy. Not only does the country have to fight against possible natural disasters, but it also has to handle other problems related to the natural environment, including climate change and depletion of natural resources. It can be proven by the following quote. The government in 2010 faces the ongoing challenge of improving Indonesias insufficient infrastructure to remove impediments to economic growth, while addressing climate change mitigation and adaptation needs, particularly with regard to conserving Indonesias forests and peatlands (Indonesia Economy 2010). After comparing the advantages and disadvantages of Indonesias economy, we have to talk about the main problems of its current state and prospects for the near future. Nowadays the main problem of Indonesias economy and financial system is a danger that its financial market may be overheated. It is essential to take this factor into account because a few years ago it caused a lot of problems. Ten years of growth resulted in the financial crisis in 1997. One of the reasons was the overheated regional financial market, including that of Indonesia. The influence of that financial crisis on the national economy was enormous. After an average annual rate of between 5% and 7% during a long-term growth in the last two decades, Indonesia has been hard hit during the recent wave of the Asian monetary crisis. With an economic growth of 4.7% in 1997, the 1998/99 State Budget envisages a minus 12% economic growth with an inflation of 66%, which gradually developed into an economic crisis (Indonesias Economy. Economic Growth and State Finance). That is why it is very important to evaluate whether the market is overheated now or not in order to avoid a similar crisis. We believe that we have to explain the term overheated market. It means that market prices of different assets, including stocks, raw materials, etc., do not correspond to their fundamental prices. Thus, the assets are overestimated and the so-called bubbles are formed because of some speculative tendencies. When investors realize that the assets are overestimated, the whole system ruins, creating terrible consequences. As a result, the whole national economy is harmed. The most recent and vivid example of such a cataclysm is the global financial crisis 2008-2010 that was caused by the bubbles in the markets of leading assets. Despite that fact, the tendencies for such bubbles to form are still observed in the global economy. Thus, to conclude, we would like to say the following. Despite the crisis in 1997-1998, Indonesia has managed to demonstrate the rapid pace of economic development in the past decade. As a result, nowadays a lot of people tend to treat Indonesias economy as one of the most promising economies in the world. We also support this opinion and believe that its economy is going to become one of the leading ones. It is possible because of the combination of the countrys advantages and effective governments policy. The countrys advantages are the following: beneficial geopolitical location; rich natural resources; cheap labor force; large internal market. The government economic policy is based on the use of liberal principles that are traditional in the developed countries. The most important thing is that the countrys leaders desire to see their country as an innovative and prosperous state. The countrys economy may also be characterized by some risks, among which some of the most important are a danger of terrorism and possibility of natural disasters. These risks should be taken into account by investors and internal policy makers because they are able to hinder the sustainable development of the country. If they cannot be avoided, they should be forecasted and minimized.